BabyUp®, is the only non-pharmaceutical solution for infant reflux and colic, designed by renowned paediatric gastroenterologist, Dr. Roberto Albani.

Reflux and colic affects over 50% of infants every year worldwide, often leaving parents feeling helpless, burnt out; affecting the whole family. BabyUp® is a smart, ergonomic solution designed to naturally ease these symptoms – gently raising the upper body to support digestion and relieve discomfort, allowing parents and caregivers to catch some rest.

Unlike conventional baby chairs, wedges and bouncers, BabyUp® can be positioned at a 70 degree angle to replicate the natural upright angle of a caregiver’s arms - SRA™ (Shoulder Replicated Angle™), easing digestion, reducing reflux, and calming colic. The 45 degree angle setting allows infants tummy time aiding better spinal development and encouraging head control. BabyUp® combines medical insight, ergonomic comfort, and multi-functionality, evolving from reflux-relief cradle to highchair ready for when moving to solid foods.

Safe, foldable, and easy to use, it delivers proven health benefits without medication. BabyUp® has also shown benefits for babies with breathing difficulties: bronchitis/pneumonia and for those with underdeveloped lungs (preterm babies).

BabyUp® rocks naturally, plays white noise, and by having 3 different settings; 2 angles and a high chair, it grows from newborn babies to toddlers up to 3 years of age.

Dr Roberto Albani spent over 10 years designing BabyUp®, it has undergone rigorous safety testing and received multiple awards both in the UK and internationally along with 5 star google reviews from customers sold to in 28 countries worldwide.

There is no other product currently on the market able to hold a baby semi-vertically away from a parent's body. It was launched commercially just over a year ago and has already helped many families and babies to reduce symptoms of colic/reflux and restore some peace to family life.