{"product_id":"babyup®","title":"BabyUp®","description":"BabyUp®, is the only non-pharmaceutical solution for infant reflux and colic, designed by renowned paediatric gastroenterologist, Dr. Roberto Albani. \u003cbr\u003e\n\u003cbr\u003e\nReflux and colic affects over 50% of infants every year worldwide, often leaving parents feeling helpless, burnt out; affecting the whole family. BabyUp® is a smart, ergonomic solution designed to naturally ease these symptoms – gently raising the upper body to support digestion and relieve discomfort, allowing parents and caregivers to catch some rest.  \u003cbr\u003e\n\u003cbr\u003e\nUnlike conventional baby chairs, wedges and bouncers, BabyUp® can be positioned at a 70 degree angle to replicate the natural upright angle of a caregiver’s arms - SRA™ (Shoulder Replicated Angle™), easing digestion, reducing reflux, and calming colic. The 45 degree angle setting allows infants tummy time aiding better spinal development and encouraging head control.  BabyUp® combines medical insight, ergonomic comfort, and multi-functionality, evolving from reflux-relief cradle to highchair ready for when moving to solid foods. \u003cbr\u003e\n\u003cbr\u003e\nSafe, foldable, and easy to use, it delivers proven health benefits without medication. BabyUp® has also shown benefits for babies with breathing difficulties: bronchitis\/pneumonia and for those with underdeveloped lungs (preterm babies). \u003cbr\u003e\n\u003cbr\u003e\nBabyUp® rocks naturally, plays white noise, and by having 3 different settings; 2 angles and a high chair, it grows from newborn babies to toddlers up to 3 years of age.\u003cbr\u003e\n\u003cbr\u003e\nDr Roberto Albani spent over 10 years designing BabyUp®, it has undergone rigorous safety testing and received multiple awards both in the UK and internationally along with 5 star google reviews from customers sold to in 28 countries worldwide.\u003cbr\u003e\n\u003cbr\u003e\nThere is no other product currently on the market able to hold a baby semi-vertically away from a parent's body.  It was launched commercially just over a year ago and has already helped many families and babies to reduce symptoms of colic\/reflux and restore some peace to family life.","brand":"albani-baby","offers":[{"title":"White and Grey","offer_id":51273176547460,"sku":"BC0239-BBU102","price":786.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0596\/6826\/7140\/files\/qIg8BuoTylSzKN5ZyfW49pwFBAhnjJsY46t0rXMP.jpg?v=1764689108","url":"https:\/\/shopify.dreampim.com\/products\/babyup%c2%ae","provider":"Bloom Connect Test","version":"1.0","type":"link"}